Politisches Denken ist bewusst, rational und objektiv – dieser althergebrachten Idee sitzen bis heute viele Bürger und Journalisten, Meinungsforscher und Politiker auf. Doch die moderne Neuro- und Kognitionsforschung hat die „klassische Vernunft“ längst zu Grabe getragen.

Nicht Fakten bedingen politische Entscheidungen, sondern kognitive Deutungsrahmen, in der Wissenschaft Frames genannt. Sie werden über Sprache im Gehirn aktiviert und gefestigt und bestimmen, wie wir politische Fakten wahrnehmen.

In der Kognitionsforschung ist man sich daher schon lange einig: Sprache ist Politik.

Höchste Zeit also, unsere Naivität gegenüber der Bedeutung politischer Sprache abzulegen. Dieses Buch legt dazu den Grundstein. Es deckt auf, wie Sprache unser Denken und Handeln bestimmt, diskutiert die wichtigsten Frames unserer politischen Debatten – wie etwa zu Steuern, Arbeit, Terrorismus, Zuwanderung und Umwelt – und gewährt überraschende Einblicke in unser kollektives politisches Denken.



Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies.

The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more.

Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

The Little Blue Book in Korean



At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"?

The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called “middle” voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion.

In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.

Your Brain's Politics in German